Iceni Earth

Edinburgh
Seeking investment

Iceni Earth is creating an industry defining platform to account and restore biodiversity and natural capital. We’re aiming to be the Experian of Nature.

Our platform consists of a mobile application for farmers, land developers, and land managers to conduct straightforward habitat assessments on their land to receive an environmental credit score. Through the platform we provide advice to users on how to improve and data-sharing through a permissioned network so partners within supply chains and the financial sector can view the compiled score and drill down into specific data if required. 

We’re on our way to a seed round, having secured NatureScot as a first customer for our services, as well as trials with land developers and farmer partnerships. We’d love to chat with you to explore how our platform can suit your environmental due diligence/accounting needs.

Iceni Earth is an earth-tech start-up on a mission to restore nature by empowering people with digital technology.

The company was started by brothers Tom and Jamie Woolnough, who grew up working the fields in East Anglia, UK. They believe that digital technology is one of the few industries that can scale solutions quick enough to avert ecosystem collapse.

Iceni Earth’s digital platform uses science-based assessments, machine learning and community benchmarking; packaged through an intuitive user interface.

The company is a successful alum of Civtech 5.0, where they secured a public sector contract to develop the platform, alongside NatureScot and farmers across Scotland. Have a look at our demo day video from February 2021 here.

Tom Woolnough (CEO/Co-founder)

Tom is a former-UN sustainable landscapes expert who supported global forest carbon offsetting mechanisms and sustainable supply chain projects. He brings a strategic vision and drives the company building on his experience implementing transformational climate projects across multiple continents.

 

Jamie Woolnough (Chief Design Officer/Co-founder)

Jamie is a specialist behaviour change UX designer and tech consultant who has designed award winning mobile apps and platforms. Some of his successes include Couch to 5k and SugarSmart; 1 in 10 people in the UK have used a product designed by him.

Overview

  • Funding Stage Pre-seed
  • Trading for 1-5 years
  • Employees 6-10
  • Sector Data/Analytics
  • Valuation N/A

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