CoinJar

Founded more than 12 years ago by Asher Tan and Ryan Zhou, CoinJar is one of the longest-running digital currency platforms in the world, helping individuals and institutions navigate the evolving landscape of cryptoassets.

CoinJar’s mission is simple: to make digital currency accessible, understandable and usable for everyday financial activity. From an intuitive app to diversified crypto bundles, the platform is designed for people who want to engage with crypto without needing to be experts.

CoinJar’s ethos is driven by the belief that financial innovation should be inclusive. Serving retail investors, fintech partners and traditional finance professionals exploring digital assets, it offers tools to engage confidently, with clear pricing, robust asset protection and responsive support.

Today, CoinJar serves more than 600,000 users across multiple regions. Its operations reflect a commitment to compliance, transparency and user protection, with all services offered under the regulatory frameworks of the jurisdictions in which it operates.

When CoinJar launched in 2013, cryptocurrency was still niche, often misunderstood and rarely regulated. Founders Asher Tan and Ryan Zhou saw an opportunity to build something different: a platform that combined the agility of a start-up with the rigour of financial infrastructure.

The founders’ journey began in a start-up accelerator. Tan holds a Bachelor of Commerce (Economics and Finance) and has a strong interest in financial systems. Zhou is a hands-on full‑stack engineer and finance specialist, and was included in Forbes 30 Under 30 Asia 2018.

Both founders recognised the potential of blockchain to reshape how people interact with money. Their early work focused on simplifying access to Bitcoin for Australians, but global ambitions quickly followed.

CoinJar expanded to the United Kingdom in 2018 and maintains a lean team with a strong local customer base. The UK has been a challenging environment for cryptocurrency exchanges due to strict promotion and registration requirements; however, the company’s approach has always been to work within the rules, ensuring that users can buy, sell and store cryptoassets with confidence.

CoinJar continues to grow globally, having recently launched in the United States and Ireland, with further expansion across Europe under way. Its core values remain simplicity, protection of cryptoassets and service.

Asher Tan 

Role: Co-founder and CEO

Led CoinJar’s expansion globally, combining fintech strategy with regulatory engagement.

Ryan Zhou 

Role: Co-founder and COO

Masterminded CoinJar’s backend architecture, holds CFA charter.

CoinJar is where crypto meets clarity, for users who want to explore the future of finance, without losing sight of the fundamentals.