Building Pre-Commercial Challenge Spaces: Innovation Calls, Regulatory Adaptation and Productivity Pathways in Financial Services

This paper examines how challenge-led innovation calls can help shape and guide the emergence of a business and policy ecosystem around current regulatory problems in financial services. Drawing on field materials from the first three Financial Regulation Innovation Lab (FRIL) innovation calls held in 2024, it argues that relatively small publicly supported challenge programmes can identify promising firms. As importantly, they can create structured pre-commercial spaces in which financial services companies, fintechs, and intermediaries can articulate common problems, test emerging solutions, and develop pathways towards pilots and adoption.
The paper is situated in a wider policy context in which productivity, innovation and sector growth have again become central concerns in UK policy. The UK’s Modern Industrial Strategy identifies Financial Services and Digital and Technologies among priority sectors for long-term growth, while recent policy developments around procurement innovation show growing interest in reducing barriers between innovative smaller firms and large institutional end users (UK Government, 2025a). The Productivity Institute, meanwhile, has argued for a broader understanding of productivity centred not only on output-input ratios but also on coordination, knowledge use, capability development and diffusion (Coyle, 2021; Jones, 2023; UK Government, 2025b; van Ark, de Vries and Pilat, 2024).
The paper treats FRIL as an intervention in productivity-relevant processes. Across the first three calls, the immediate challenges for financial-services firms were compliance-related: AI-enabled compliance simplification, ESG and sustainability compliance, and Consumer Duty compliance. Yet the practical work extended beyond compliance into data, reporting, governance, customer processes, and operational change. The first call was structured around sponsor-specific use cases, provided strong lead-user access, and tended towards concentrated matching within particular firms. Later calls, especially the ESG-focused second call, moved towards co-developed challenge statements and multi-sponsor backing, creating stronger conditions for shared learning, diffusion, and wider ecosystem formation.
It is too early to claim direct measured productivity gains at the programme level. However, the evidence from the three calls is sufficient to identify several plausible productivity pathways: clearer problem articulation, reduced search and matching frictions, faster pre-
Financial Regulation Innovation Lab (FRIL)
commercial validation, reduced manual effort in compliance-related processes, and stronger conditions for diffusion and reuse. The central policy lesson is that innovation calls work best when they are treated both as competitions for technical ideas, and as mechanisms for shaping and guiding pre-commercial ecosystems around current business and policy problems.