Eika Makes Major Investment in EedenBull
Norwegian banking group Eika announced a large investment into Scotland based fintech EedenBull. Eika's member banks will have access to EedenBull's existing and future solutions and thereby increased competitiveness in the payments market..
EedenBull was founded in 2018 by a team of payments experts from around the world and expanded into Scotland with. the opening of their new office on September 2019. EedenBull already has a large number of customers in Europe and is now launching its new and innovative payments and spend management programme through more than 65 banks in the Nordic region for more than 9,000 businesses. The company is said to onboard a new customer every 4 minutes.
EedenBull's solution gives companies simplicity and control for managing employees' purchases made on their behalf. The solution includes payment cards, a web-based and mobile app management module.
"To us, it is important to create partnerships with players who possess specialist expertise in their areas, as the collaboration with EedenBull is an example of. This investment is strategically important to the Eika Group and our member banks for us to strengthen and secure our ability to compete effectively in the complex world of payments going forward."CEO Terje Gromholt of Eika Kredittbank
"The investment made by Eika and the partnership that follows is a testament to our ability to provide significant value to banks and their customers through combining our expertise and experience with payments with access to and utilization of new technologies. We are excited about the opportunity we have to not only embrace change in the way consumers and businesses think about payments, but continue to take a leading role in setting the agenda and driving change"EedenBull CEO Nicki Bisgaard