LastingAsset

LastingAsset is on a mission to eliminate impostor fraud.
Scammers routinely impersonate banks, e-commerce firms, and trusted organisations via phone or text to deceive and defraud victims. Emerging threats include sophisticated voice cloning and deep fake technologies used against organisations’ employees.

Our innovative solutions enable organisations and their staff to securely authenticate themselves to customers, colleagues, and vendors, effectively preventing impersonation attacks.

Leveraging advanced cryptographic techniques, including public-key cryptography and homomorphic encryption, our technology prevents phone number spoofing and voice-based impersonation fraud without requiring organisations to overhaul existing security infrastructures, ensuring trust and safety throughout their communications ecosystem.

After our CEO’s mum became a victim of fraud via a social engineered scam which saw her losing money, her confidence and her trust in using technology, he became passionate about finding a solution to ensure individuals and businesses have a means of protecting themself from such socially engineered attacks by being able to verify who is calling or texting them.

CEO and Co-Founder,  Nanik Ramchandani brings over 20 years of strategic leadership in financial services, specialising in commercialisation and growth.

CTO and Co-Founder,  Dr Zakwan Jaroucheh contributes significant technical leadership in cybersecurity, cryptography, AI and software development.

COO Ciara Mitchell brings extensive product and project management skills having worked for a number of years in large enterprise, micro businesses and high-growth scale-up.

Chief Innovator , Professor Bill Buchanan OBE, provides internationally recognised cybersecurity expertise, and privacy preserving machine learning.