TFE Group

TFE Group delivers real-time behavioural intelligence on financial consumer activity across leading ISA, credit card, mortgage, pension and investment providers, for use in market & competitive strategy, acquisition, retention.

It delivers insights via API, reports & dashboards for technical and non-technical users. Its proprietary retention API factors in competitive & segment-level behaviour to improve churn prediction accuracy; taking into account competitive externalities.

Its acquisition API powers marketing strategy in competitive verticals with detailed intelligence on consumer behaviours and trends across leading competitors.

Its products are available on leading data marketplaces like SnowFlake & DataBricks as well as direct from our website.

Built in 2025, the TFE Group was built by a former FTSE100 AI Strategy Director & market researcher. Whilst leading AI Strategy & Product Management, he built personalised AI-powered intelligence engines for platform retention and new customer acquisition, all whilst maintaining careful data privacy and protection.

That philosophy still powers TFE today – with careful data collection processes, ensuring no PII data is captured at source, building deep customer value from the tools they create, and building AI models that power detailed retention & acquisition intelligence, TFE is committed to anonymised and aggregated competitive intelligence that enables executives to see the whole market.

James Warwick
CEO / Founder
TFE Group Ltd.