Fintechs Worldline and BRIDGE announce partnership
Worldline and Scottish fintech Bridge announced today a technology partnership. BRIDGE will integrate its eCommerce payment consolidation and control features into Worldline’s UK rail eCommerce platform.
Worldline’s eCommerce platform is a very innovative customer-facing service adopted by major transport providers. It helps people along the full booking process from journey planning to payment.
Thanks to this partnership, Worldline's customers will be able to take control of the end-to-end payments experience whilst connecting transactions with other business processes.
James Bain, CEO, Worldline UK & Ireland, said,
“We believe in collaboration for innovation, ensuring that, through our partnerships, we always have the most inventive technologies built into our solutions. Working with BRIDGE’s specialist strength in payments integration and control means that we will be quicker in bringing a more agile and resilient payment ecosystem offering to our customers. It aligns with the Worldline vision of payments for a trusted world.”
‘Mobility-as-a-service’ is a growing trend and with it appears the need for a on one-stop platforms to deliver convenience, comfort and flexibility. This partnership ensures that Worldline is equipped to deliver such a platform.
Brian Coburn, CEO at BRIDGE, said,
“For transport companies and their customers, the ticketing system is so much more than a permit to travel – it’s a key part of the customer journey. Given its influence on trust and satisfaction, we see payments as an engine for opportunity and differentiation today and into the future. Through our partnership with Worldline, we look forward to seeing our innovation at work within a world-class transport eCommerce system and showcasing its impact on a frictionless customer experience.”
BRIDGE is a new payment orchestration service, offering a single horizontal integration layer across the retailer’s payment system that manages, consolidates and controls multiple payment offerings, as well as providing data reporting and analytics, and the ability to deploy and test new innovations at speed.