Lloyds Banking Group’s “Launch 2024” Innovation Call Is Live

We're thrilled to announce the fourth edition of Lloyds Banking Group's innovation programme, "Launch 2024." This initiative is opened for application for fintech innovators across the globe.


What Makes Launch 2024 Unique?

"Launch 2024" is not just another innovation call; it's a 5-month collaborative journey designed to accelerate fintech solutions. This programme offers access to subject matter experts and business masterclasses, enabling rapid experimentation and development.

Participants will gain the opportunity to work closely with Lloyds Banking Group's subject matter experts, refining and testing their propositions. At the end of this programme, fintechs will pitch their solutions to challenge sponsors and senior leaders, potentially leading to a proof of concept partnership.


Who Can Apply?

Lloyds Banking Group are calling on ambitious companies and individuals looking to tackle one of their five strategic challenges. Startups or more established companies are welcomed if their vision aligns with this year's challenges.

In line with Lloyds Banking Group's commitment to diversity and inclusion, they especially encourage applications from women-led teams and businesses founded by individuals of Black, Asian, and Minority Ethnic heritage.


Launch 2024 Challenges

  • Helping customers through their life moments
  • Helping Customers with their everyday lives
  • Optimising customer experience across channels
  • Leveraging technology to enhance internal risks and controls
  • Increase customer understanding of their finances through gamification


How to apply?

This is a great opportunity for fintechs looking to make an impact, be recognised as a leader in fintech innovation, and potentially collaborate with one of the UK's leading banking groups.

More information and application