Mind the Gap: Bridging the UK’s pension divide with digital solutions

The UK pensions landscape is at a crossroads: with 38% of the working-age population under-saving for retirement and 52% of people accessing their pensions without adequate advice, the risk of poor financial outcomes are at an all-time high. Yet, the market is set for huge growth, with defined contribution pension assets projected to explode to £800 billion by 2030. 

This is not a new problem, and despite well-intentioned efforts like auto-enrollment from policy-makers and new digital products from providers, there is still a fundamental disconnect; customers lack engagement and understanding in later life planning and financial outcomes.

Solving this challenge presents a significant growth opportunity for providers, but to do so needs a design-led approach focused on deeply understanding your customers through three core elements: Empathy, Engagement and Empowerment. Technology – and particularly AI – of course plays a crucial role, but doesn’t replace the need for empowered advisers. The future will be hybrid: a combination of traditional digital interfaces, agentic AI, and human touchpoints to create hyper-personalised experiences based on an individual’s aspirations, circumstances and preferences. 

This whitepaper, drawing on digital partner CreateFuture‘s decades-long experience in the Wealth & Pensions sector, provides a compelling vision for the future of pensions engagement, outlining how a hybrid approach leveraging digital innovation, AI, and empowered advisors can create truly customer-centric experiences and unlock a more secure future for savers.