Navigating the Advice Frontier – Supporting informed consumer decision making.

The Future of Wealth Innovation Call launches.

This challenge is about finding new ways to support consumers in making informed financial decisions, delivering more accessible and tailored wealth support, while staying within evolving regulatory expectations.  

This Innovation Call sees 21 cutting-edge fintech businesses selected to collaborate directly with leading financial institutions, professional services firms, regulators and academics using data-driven innovation that can bridge the “advice gap” an improve outcomes for millions of customers.  

This is our sixth Innovation Call and will address challenges affecting the sector including: 

Launch and next steps

The programme officially launched on 13 November at PwC’s Glasgow offices, where the fintechs met with industry leaders and academic experts to kick-start their collaborative journeys. 

Over the coming weeks, participants will take part in workshops and deep dive insight sessions designed to refine their solutions and align them with real-world industry needs. The most promising ideas may also receive grants of up to £50,000 to accelerate development

Who is involved?

The Future of Wealth Call is hosted by the Financial Regulation Innovation Lab (FRIL) in partnership with SuperTech West Midlands 
 
We are proud to be working with 10 strategic partners - PwC, Barclays, Lloyds Banking Group, Sopra Steria Financial Services, NatWest Group, M&G, BNP Paribas, Dudley Building Society, Wesleyan and Standard Life – alongside academic partners at the University of Strathclyde and the University of Glasgow. Their combined expertise ensures that innovation is rooted in both cutting-edge research and real-world regulatory priorities. 

We are also delighted to partner with Growth Builders to support in the delivery of this programme. 

Our 21 successful Fintechs include: 

Afternoon Finance, Alessia, Alethica, Amplifi, Aveni, Aventur Wealth, CherpaAI, Complia, Doconomy, Etcho, Finspector, Glimzer, Guiide, InicioAI, Iress, Open Book Analytics, Planda, Snowdrop Solutions & Stratiphy [joint entry] and The Wisdom Council & DocStribute [joint entry] 

Find out more about each of the fintechs in our fintech brochure.  

 What next?

If you’ve liked what you’ve read, follow us on LinkedIn where we will keep you updated. Or, for more information about getting involved in future innovation calls contact us at FRIL@fintechscotland.com

About FRIL

FRIL is part of the larger Glasgow City Region Innovation Accelerator programme with Glasgow, one of three pilot regions’ – including West Midlands – sharing a £100m investment aimed at transforming R&D within the UK. Led by Innovate UK, and delivered by Fintech Scotland in partnership with the University of Strathclyde and the University of Glasgow, this programme supports the UK Government’s levelling-up agenda by empowering local regions to drive economic growth through innovation. This approach not only supports regional development but also positions the UK as a leader in the global innovation landscape.

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