Scottish fintech Biscuit Tin partners with Age Partnership

Scottish fintech firm Biscuit Tin, is accelerating its growth with a new partnership with the UK’s leading equity release advisory firm, Age Partnership.

The start-up was launched by serial entrepreneur Sheila Hogan in 2020 with the mission to help people organise their life admin. This partnership means that Age Partnership will provide their customers with preferential access to the personalised secure digital vault.

With Biscuit Tin, Age Partnership's customers will be able to securely store important information, such as account details, documents, wishes and memories all in one place. The solution will guide people on how to plan and what to record within the vault. Biscuit Tin also helps families and next of kins access the relevant information according to the wishes of the individual.

In the last 12 months Biscuit Tin has gone from strength to strength with partnerships and collaborations agreed with other organisations including Scottish Building Society. Biscuit Tin has won several awards and this year the business has been shortlisted for Rising Star, The Scottish Financial Technology Awards; Rising Star and Start-up Business of the Year, Business Women Scotland Awards; Business of the Year, Association of Scottish Businesswomen Awards, and Start-up Entrepreneur of the Year Award, the Great British Entrepreneur Awards.

In February 2022, Sheila appeared in BBC's Dragon's Den, significantly raising the profile of the business. Biscuit Tin has been recognised as one of the top twenty Scottish Tech Ecosystem potential growth businesses. Earlier in the year founder Sheila travelled to Silicon Valley with StartUp Grind, a trip that brought together Scotland’s top start-ups and scale ups with more than 3,000 of the world’s best.

Commenting on the new Age Partnership collaboration, Steve Auckland, CEO of Age Partnership said:

“From this month we are providing all our completed equity release customers with access to their own digital secure vault, where they can take control of the documents, memories and personal information that are shared with their loved ones after they pass away. Equity release as a product allows people to take control of their later life finances, it is about enriching people’s lives when they need it most; so, this partnership with Biscuit Tin has perfect synergy.”

Sheila Hogan, founder and CEO of Biscuit Tin said:

“I am delighted to be working with Age Partnership to provide their valued customers with a special opportunity to get organised and plan in advance with Biscuit Tin. Creating a structured digital legacy of our lives means we can feel safe in the knowledge that we are making a difference by taking much of the administrative stress and stain away from our loved ones in the future. Biscuit Tin enables everyone to securely organise all of their life information and create a digital biography of their life to leave as a legacy to hand down the generations.

“I’m delighted with the progress we’re making as a business to achieve our vision of making Biscuit Tin a global household brand in digital legacy within the next five years, in world where planning for end of life is the norm, and where we all have virtual biscuit tins containing our digital legacies to hand down the generations and we make a difference by making life easier at every stage.”