Top 3 Strategies for Media and Communications in Fintech 

Over the past three years we have seen significant changes, within the fintech sector, in how companies engage with investors, stakeholders, and customers – particularly in their use of digital communication. Through our partnerships, such as the London Stock Exchange, we have witnessed a growing trend toward high-quality virtual and hybrid events. These formats, which combine livestreaming, on-demand content and video conferencing, are becoming standard tools for fintech firms looking for greater transparency whilst maintaining global reach. Companies, now, have more ways than ever to see – and show – themselves through multimedia. To unpack this, we’ll look at three key areas. 

Live Streaming – it’s a game changer 

In the financial sector, where precision and trust are everything, live streaming may feel like a bold move. The idea of broadcasting high-stakes communications in real-time can understandably raise concerns what if something goes wrong? What if a question catches the C-suite off guard? 

But here’s the truth: live streaming isn’t a risk, it’s an opportunity. 

When used effectively, live streaming offers an unparalleled level of transparency and authenticity. Whether it’s half-year or full-year results, investor updates, or a capital markets day, going live enables executive leadership to speak directly to stakeholders, unfiltered and in the moment. 

This format invites questions, promotes real-time engagement, and fosters trust in a way that pre-recorded or written statements simply can’t match. Stakeholders appreciate being part of the conversation, not just recipients of information. The result? A stronger, more connected relationship between companies and the audiences that matter most. 

Pre-Recorded Content – Say it once, use it twice (or ten times). 

While live streaming brings immediacy and authenticity, pre-recorded content opens the door to precision, polish, and depth. 

For Fintech companies and C-suite executives navigating complex topics, pre-recording offers the ideal environment to deliver clear, considered messages with confidence. Whether it’s a fireside chat, product announcement, or strategic update, 

this format allows for multiple takes, seamless editing, and visual enhancements ensuring every word lands exactly as intended. 

But the value of pre-recorded content goes beyond production quality. 

It’s a powerful tool for repurposing and reach. A single piece can be tailored to different audiences from institutional investors to internal teams while still maintaining time sensitivity. Fireside chats are an excellent alternative to traditional presentation formats. They invite discussion, showcase leadership personality, and provide space for more nuanced opinions and analysis. 

Plus, pairing pre-recorded content with a live Q&A session can offer the best of both worlds: the confidence of a polished presentation and the connection of real-time engagement. 

For forward-thinking companies, it’s not just about choosing between live or pre-recorded it’s about using both strategically to elevate communication. 

Portfolio & Brand Content: Capture Their Imagination 

In today’s landscape, the C-suite isn’t just thinking in slides they’re thinking in stories. The most impactful leaders are turning to video as a powerful tool to bring their ideas to life, not just explain them. 

Whether it’s showcasing a fintech portfolio, launching a new product, or highlighting future growth areas, video helps translate abstract concepts into compelling, visual narratives. It captures imagination, sparks curiosity, and most importantly sticks. Audiences remember what they can see, hear, and feel. And in boardrooms or investor meetings where attention is limited, a well-crafted piece of brand content can be the difference between passive interest and real engagement. 

But this isn’t just about external storytelling. Internally, portfolio and brand videos help teams align behind a shared vision. When introducing new business verticals or rolling out strategic updates, video can communicate ideas clearly, quickly, and with emotional resonance. It helps employees see where the company is going and why it matters. 

In short, videos don’t just inform they inspire. They turn complex strategies into memorable stories and make big ideas feel tangible. In a world full of noise, that’s how you make your message land. 

At the heart of it, fintech is about innovation and your communications should be too. Whether you’re streaming live, crafting polished pre-records, or telling stories through brand content, the goal is the same: to connect, to clarify, and to captivate. 

These tools aren’t just trends they’re opportunities. When used well, they can elevate your message, engage your stakeholders, and bring your boldest ideas to life. 

So don’t be afraid to mix formats, try new approaches, and think beyond the slide deck. The future of FinTech communication is already here and it’s more dynamic, more visual, and more human than ever. 

Written by Ruairidh Duguid and Robbie Durham – CutAcross ™ 

Email:hello@cutacrossmedia.com 

Photo by Pixabay: https://www.pexels.com/photo/black-camera-zoom-lens-in-close-photography-159442/