Launch Innovation Programme - 2024

What is the Launch Innovation Programme?

Launch 2024 is a 5 months collaborative Innovation programme offering rapid experimentation with access to subject matter experts and free business masterclasses.

Successful applicants will work with subject matter experts and dedicated Launch Programme colleagues to refine and test value propositions to solve key strategic business challenges.  These bespoke proposals will be pitched  to the Challenge sponsors and senior leaders involved, giving applicants  the chance to run a proof of concept in partnership with Lloyds Banking Group.

Why are we doing it?

Lloyds Banking Group want to be:

-the best bank for FinTechs and InsurTechs to partner with

-the best bank for customers

now and in the future.

Who is it for?

Ambitious companies and individuals who can solve one of our four strategic business challenges.


Lloyds Banking Group has committed to becoming a leader in gender diversity and is supportive of the growth of companies owned and run by Black heritage business leaders.  We will actively target, welcome and support applications from women and businesses founded by people of Black, Asian and Minority Ethnic heritage.

Thinking about applying but have some questions?

Join one of the drop in Q&A sessions by clicking here Join the meeting now

on Tuesday 19 March 2-2:30pm; Tuesday 2 April 2-2:30pm; Tuesday 16 April 2-2:30pm

When you submit your application via the form below, it will be reviewed by the Lloyds Banking Group Innovation teams, supported by our friends at GrowthBuilders.  Each application is reviewed by the team and assessed against the relevant business challenge.  We feed back on every application received and expect to communicate outcomes by the 6th of May 2024.


Launch Innovation Challenges 2024

Listed below each challenge are some examples of use cases that fit within it. It is not an exhaustive list; you might have a proposition that fits one or many of these, or have your own idea of how we can address this theme.

Helping customers buy their first home sooner

Moving in together, combining goals and finances - Building a savings habit - Understanding the process

Helping kids and parents grow together

Deciding to start a family, having a baby, thinking about your family’s future and your changing financial landscape - Making the best financial decisions for your family now and in the future? - Helping children grow through their childhood and take their next steps into adulthood?

Helping customers adapt their goals and plans when the unexpected happens

New jobs, promotions, relocations, inheritance - Divorce, redundancy, illness, bereavement, caring responsibilities

Helping customers manage health and wellbeing for themselves and their families throughout their lives

Living healthier lives - Accessing the help needed - Self-funded healthcare, including surgery - Planning for future health needs

Older customers and their tomorrow

Making the most of retirement and the added free time it brings - Supporting loved ones through their life moments - Providing flexibility in bank account access to support changing circumstances - Planning my legacy and making it easy for my family to manage my affairs

Helping customers to manage their everyday spend

Making informed purchasing decisions - Understanding how much I have left until pay day - Being better off / rewarding their loyalty with LBG - Streamlining loyalty points - Spending less by looking for rewards, discounts & cashback on everyday spending and planned special purchases

Set aside money for the future

Put enough aside for Christmas / life event - Save for a special holiday / travel - Save for home moving / renovations - Save longer term

Helping customers to manage their monthly commitments

Simplifying paying bills - Managing admin and finances related to home - Understanding much to set aside for this month’s bills / commitments - Saving money on bills by getting the best possible deal - Being prepared for 'unexpected' bills or changing costs eg MOT, boiler repairs - Claiming unused or missed benefits

Financial and digital education

From early childhood first experiences of money through to more complex areas such as investment and retirement planning

Fluidity across channels

Evolving our branches - Maintaining our customer’s ability to access cash - Human to digital - Faster customer journeys through omni-channel experiences

Helping our colleagues better respond to customer needs

Speech analytics for in the moment coaching for colleagues

Optimising how we deal with digital queries

Leveraging the power of both synchronous and asynchronous messaging - AI driven self-service

Giving our customers the assurance that they are in safe hands

Intelligent content compliance tools - Utilisation of AI to support compliant customer journeys

Optimising our end to end business process and control mapping

Automation and optimisation of controls - Internal detection and prevention of Fraud and economic crime

Create engaging experiences through gamification as we create a digital window where people in the UK can see all of their finances in one place and their financial needs for the future.

Help make retirement planning more approachable, interactive and satisfying through gamified journeys

Create gamified financial education journeys which drive greater financial literacy and support both parents and children alike.


The Masterclasses

Most sessions will last for one hour (see individual calendar invites for dates). 

Calendar invites can be extended to your wider team, so let the GrowthBuilders team know if you would like others to attend.

All sessions are recorded and accessible at a later date.

Please feel free to take the details of the masterclass speaker and reach out if you have further questions.

All masterclasses are accessible live on Zoom, via the link in the calendar invite.

Apply Now