Broker Insights

Seeking investment

Who we are

Broker Insights is a leading provider of data analytics and market insight for the global commercial insurance industry. Our award-winning Broker Insights Vision™ platform compiles and standardises commercial insurance market data, enabling brokers and insurers to work together in a more efficient way. Broker Insights was founded in the UK in 2018, and the company expanded into the US in 2023. 

How does commercial insurance work?

Commercial insurance is different to personal insurance. Businesses who need insurance often buy through a broker because the requirements are complex. Insurers work directly with the broker to deliver the best product for the end customer, the business. The broker is key to ensuring the end customer is correctly insured with the best deal for their needs.

What challenges are we here to solve?

“When we designed the Broker Insights platform, we were absolutely clear that the technology had to solve a problem, add value and connect people. We’re a relationship-based industry and the foundations of Broker Insights is built on helping to enhance this.” Iain Crole, Co-Founder and EVP

Commercial insurers operate in partial darkness without the time, resource and budget to serve the whole broker market. Without an accurate view of the broker market, insurers traditionally focus efforts on large national brokers who make up the top 20%.

Regional brokers want access to major insurers so they can provide clients with the best possible product and grow business through great product offerings.

How we help

Our platform matches the right broker, to the right insurer, at the right time, with the right product for the end customer. We securely store and organise broker data, so insurers can search and find relevant business opportunities with regional brokers in seconds. We also help brokers to unlock the value in their data and provide complimentary business insights that highlight where revenue comes from and how to grow business.

Learn more here

What’s the benefit?

For Brokers

Brokers get seen, get heard and get paid. Our platform puts regional brokers on the Broker Insights radar for maximum visibility with major insurers, levelling the playing field and providing the broker with more product choice. We help create new relationships and strengthen existing ones by streamlining business processes and cutting through the noise with clarity from data to give the broker time back to spend with their customers and grow business through the insights we provide. We also champion brokers with no joining fee and additional earning potential, adding up to 10% extra to the brokers bottom line for new business found through our platform.

For Customers

Customers get a better service, product and price.

For Insurers

Insurers can see and serve the whole market, quickly finding relevant business opportunities, saving time, money and resource whilst hitting sales targets and improving customer service. Our platform provides complete visibility across the market as well as internally to help managers develop high performance teams and forecast with confidence. We also provide behavioural analytics to guide future product development.

Follow us on LinkedIn and Twitter


We proudly accepted our Scottish EDGE winners’ badge in spring 2018, the competition for identifying and supporting Scotland’s up-and-coming, innovative, high-growth potential entrepreneurial talent. Selected from over 250 business applicants, we received the prestigious award based on the following feedback from the judges:

  • Innovative and unique offering
  • A credible team with just the right mix of skills
  • Great traction to date
  • Global reach and huge potential


For more information about Broker Insights, get in touch on (01382) 699 700 or


  • Funding Stage Series A
  • Trading for 6-10 years
  • Employees 51-99
  • Sector Insurance
  • Valuation N/A

Get in touch