Who we are
Broker Insights are an independent, Scottish insurtech founded in early 2018 by Fraser Edmond, ex-Aviva Head of Distribution and Iain Crole, ex-Aviva Head of Regional Broker Sales. Backed by Chris van der Kuyl and his business partner Paddy Burns, we’ve developed the first ever commercial insurance platform that uses market data and analytics to connect major insurers with business opportunities held by regional brokers.
How does commercial insurance work?
Commercial insurance is different to personal insurance. Businesses who need insurance often buy through a broker because the requirements are complex. Insurers work directly with the broker to deliver the best product for the end customer, the business. The broker is key to ensuring the end customer is correctly insured with the best deal for their needs.
What challenges are we here to solve?
“When we designed the Broker Insights platform, we were absolutely clear that the technology had to solve a problem, add value and connect people. We’re a relationship-based industry and the foundations of Broker Insights is built on helping to enhance this.” Iain Crole, Co-Founder and EVP
Commercial insurers operate in partial darkness without the time, resource and budget to serve the whole broker market. Without an accurate view of the broker market, insurers traditionally focus efforts on large national brokers who make up the top 20%.
Regional brokers want access to major insurers so they can provide clients with the best possible product and grow business through great product offerings.
How we help
Our platform matches the right broker, to the right insurer, at the right time, with the right product for the end customer. We securely store and organise broker data, so insurers can search and find relevant business opportunities with regional brokers in seconds. We also help brokers to unlock the value in their data and provide complimentary business insights that highlight where revenue comes from and how to grow business.
Learn more here www.brokerinsights.com
What’s the benefit?
Brokers get seen, get heard and get paid. Our platform puts regional brokers on the Broker Insights radar for maximum visibility with major insurers, levelling the playing field and providing the broker with more product choice. We help create new relationships and strengthen existing ones by streamlining business processes and cutting through the noise with clarity from data to give the broker time back to spend with their customers and grow business through the insights we provide. We also champion brokers with no joining fee and additional earning potential, adding up to 10% extra to the brokers bottom line for new business found through our platform.
Customers get a better service, product and price.
Insurers can see and serve the whole market, quickly finding relevant business opportunities, saving time, money and resource whilst hitting sales targets and improving customer service. Our platform provides complete visibility across the market as well as internally to help managers develop high performance teams and forecast with confidence. We also provide behavioural analytics to guide future product development.
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We proudly accepted our Scottish EDGE winners’ badge in spring 2018, the competition for identifying and supporting Scotland’s up-and-coming, innovative, high-growth potential entrepreneurial talent. Selected from over 250 business applicants, we received the prestigious award based on the following feedback from the judges:
- Innovative and unique offering
- A credible team with just the right mix of skills
- Great traction to date
- Global reach and huge potential
For more information about Broker Insights, get in touch on (01382) 699 700 or firstname.lastname@example.org