Seeking investment

At Snugg, we believe that making your home energy efficient should be simple and affordable. But too many people find the process of researching and improving their home’s efficiency to be complicated and expensive. That’s why we’re dedicated to creating an easy-to-use online platform that does the hard work for you. 

Our mission is to help accelerate the UK’s transition to net zero carbon emissions by helping people make their homes more energy efficient. Starting with just your postcode, we’ll recommend a personalised home improvement plan that estimates the up-front cost of an installation, the reduction in energy bills and carbon emissions, as well as the potential increase in property value. We also show grant and financing options you may qualify for. And we connect you with approved local installers to get quotes and a home assessment if necessary. 

Snugg is a well-funded and fast-growing startup based in Scotland’s data science and innovation capital, Edinburgh. 

Before Snugg, our CEO and co-founder Robin Peters helped set up the digital arm of a large insurer. Getting a quote for insurance can be a long and painful process. So, Robin’s team combined data science with intuitive user experience design to make the process feel almost effortless. Now, Robin and the Snugg team are aiming to do the same for home energy efficiency. And it’s why our company values include keeping things simple and innovating for growth.

Like many parents, Robin has watched his two daughters grow up with climate change causing them a great deal of anxiety. And as an engineer, Robin’s excited by the idea of trying to solve big problems.  

It was through his experience in insurance and passion for addressing climate change that his goal to create an easy-to-use platform that empowers homeowners to reduce their energy use and carbon footprint was born. 

After starting our journey in January 2022, we were able to launch our working product by July of the same year. In November, we went live with our direct-to-consumer offering, reaching a wider audience and gaining valuable user feedback. 

During this time, we also established partnerships with various organisations in the energy sector, such as EDF, Green Home Finance Accelerator (part of the UK Government’s Net Zero Innovation Portfolio), Heat Save Scotland and MCS, which has helped us expand our reach and develop new capabilities. 

To continue Snugg’s growth trajectory, we are investing in new features, broader and better-quality data, new partnerships, and other capabilities that will allow us to provide highly personalised and intuitive support for users looking to improve their home energy efficiency. 

At Snugg, our journey is driven by providing accessible and effective solutions for energy-efficient homes. We continue to innovate and grow


  • Funding Stage N/A
  • Trading for 1-5 years
  • Employees 6-10
  • Sector Personal Finance
  • Valuation N/A

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