Seeking investment

Hubb was formed by executives in the market, identified that these was a real hole in the market, which needs exploited. Insurance brokers have become larger and larger through acquisition and this has resulted in larger and larger commission deals. Hubb has been sculpted to deliver a much slicker and quicker way of executing commercial insurance clients, automating all but the advisory functions. At the core of Hubb is an ethos of delivering tailored insurance programmes, where you only pay for what you need. Our unique technology ecosystem allows our clients to see each step of the process, from start to finish, in-build security enables the smooth transfer of our clients data. Hubb supports our clients by providing best in breed advice and insurance professionals.



Built for the client

Being honest and demonstrating value builds legitimacy, yet too often, buying insurance is opaque.

Hubb is a client-first business. Our success is built upon the principle of delivering clear benefit to you.


Client Centricity At Our Core

The traditional broker model elongates the insurance process without adding value.

Our technology allows clients to easily report a claim or make policy changes. Trying to get hold of your broker on the phone and exchanging pleasantries costs you time and money.


Getting What You Pay For

The current broking model no longer delivers value to customers.

Paying 30%+ commissions to renew your policy where it is once per year does not represent value. Customers should pay for the service they receive, not a service they may never use

Our story began in 2020 when Mark Costello, our CEO, Founded Hubb Insure. Mark had became increasingly frustrated with the Commerical Insurance sector as he witnessed a progressive decline in service levels, while commission levels grew exponentially.

Hubb had 3 founding principals,

  • Transparency
  • Efficency
  • Security


While Hubb was registered a business in 2020, the planning and preparation for the business started in early 2019. Mark was able to secure partnerships with key bodies to enable Hubb to start trading as soon as the business was registered. As Hubb operates in a regulated market there was many moving parts to put in place before the business could get the “green light” and become a proper entity.

Hubb exists because even as technologies such as machine learning, data analytics and cloud computing have advanced, the task of delivering tailored insurance programmes to business users has remained extremely challenging and time consuming. Hubb has the technologies, skill set and drive to fill this void.

Mark Costello – Founder – CEO

Mark Costello started his insurance life as a graduate trainee at RSA before holding senior roles in some of the UK’s largest insurance broking house as well as at some regional brokers. Most of his career has been spent in Sales and marketing leadership roles and in product and distribution design roles.

Kristian Feldborg – Founder – CTO

Kristian Feldborg is an expert deliverer of software with 20 years’ experience as a developer, architect and manager. Kristian is a founder and CEO of Vesuvio Labs, an InsurTech studio with 30+ engineers developing insurance platforms for start-ups and incumbents. Prior to that Kristian worked as an executive consultant and has been engaged by the Chairman’s committee of the John Lewis Partnership, Next Plc ExCo (reporting to the CEO Lord Simon Wolfson) and lead the team that created the Fenergo RegTech platform.

John Costello – Founder/Sales Director

John Costello is an experienced sales leader, having spent 20 years in sales the majority of this in Media sales. John took those media sales skills to a new tech start up, Swipii and helped build the message, sales process and marketing message, to a now rapidly growing business.




  • Funding Stage Pre-seed
  • Trading for 1-5 years
  • Employees 1-5
  • Sector Insurance
  • Valuation £2m - £3m

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