Money Insights

Money Insights is a financial matchmaking service designed to help UK-based start-ups and SMEs uncover the funding, tax breaks, and money-saving opportunities they’re currently missing out on – not because they’re not eligible, but because they simply don’t know where to look, what’s available, or who to speak to.

Founded by Karen McFadden after 10+ years in commercial sales and 7 years in the tax industry, she saw first-hand how many brilliant businesses were leaving money on the table simply because they didn’t know where to look or who to talk to.

We launched an Early Adopter trial in December 2024 and within six months had attracted over 60 paying members, made £2 million in “money matches”, and generated a healthy £15–20K sales pipeline – all through an organic matchmaking process.

Now, we’re building MiMi – the Money Insights Matchmaking Initiative – a piece of ‘FunTech’ that automates the matches. Think “Tinder for Finance”: But instead of romantic matches, it’s all about money ones.

We work with three core audiences:

Members (start-ups and SMEs) who pay a subscription to access personalised financial insight.

Finance Partners (grant writers, tax experts, energy specialists and more) who get matched to our member needs.

Accountants who use Money Insights to better support and retain their client base.

With over 5.5 million SMEs in the UK, our subscription model has vast potential. Backed by the Scottish Government through the Pathways to Scale programme, and supported by Techscaler and Enterprise Nation, Money Insights is now scaling toward 1,000 members and £25 million in matches – with ambitions to franchise internationally.

Our mission is simple: to help business owners find, save and maximise money.

Money Insights was created to help start-ups and scaling SMEs understand money – and uncover the financial opportunities they’re missing.

After 10+ years in commercial sales and 7 years in the tax industry, I saw brilliant founders constantly miss out on financial wins for their business – simply because they didn’t know where to look or who to talk to.

Right now, if a business owner wants to find funding, investment, ways to cut costs or make smarter money moves, they have to search in a dozen different places: government websites, accountants, networking events… and even then, they need to know what they’re looking for. Most don’t – and that’s where Money Insights comes in.

We act as an aggregator – pulling together grants, tax breaks, funding schemes and expert support into one smart, central hub. But we go a step further: once we’ve identified a financial opportunity, we also match you with the expert who can help you make the most of it.

From early-stage grants to full-scale funding strategies, Money Insights offers business owners one safe place to find, understand and act on financial opportunities – without the overwhelm.

Back in 2020, I launched my first company, Innovation Insights, to test the idea of “money matchmaking.” But the scope was small – mainly grants and tax relief. By 2024, it was clear founders didn’t just need funding – they needed finance to feel simple, human and actually accessible.

So in December 2024, I launched Money Insights and ran a 6-month Early Adopter trial. We signed up 60+ paying members, made over £2 million in money matches, and proved what I’d always believed: the need is huge, and the current support systems aren’t working.

Now, we’re building MiMi – our matchmaking tool – to take things to the next level.