Rent in the UK is annually Increasing by 8.9%, making it the biggest expense for the majority of individuals which increases every year and gives back very little. 4 out of 5 adults in the UK are part of at least one loyalty program. However, the rental industry has been ignored so far despite having 9 million+ renters in the UK. Building a community of renters and building products around them have huge potential especially during a housing crisis.
The retail and e-commerce sectors are booming and with the death of cookies there is a significant opportunity to connect these markets with a rewards program. The increasing consumer preference for digital solutions and cashback incentives indicates a ripe market for Renti Rewards.
Renti Rewards offers a unique loyalty program that allows users to earn rewards on their everyday shopping, which can be used to reduce their rent bill. By partnering with major retailers, Renti Rewards provides users with an easy way to save money on their rent payment through everyday shopping.
Renti Rewards will be available to download on the App Store and Google Play for free. With its unique rewards program and personalised insights, Renti Rewards will be a valuable tool for renters looking to save on their rent and get on the property ladder.
Our solution addresses the pain points of renters and provides users with a fun and engaging way to save their rent bill. Our mission is to make creditworthy behaviour more rewarding, and in the process empower users to make better financial decisions!
Our mission is to make renting more affordable and rewarding. We strive to alleviate the financial burden of rent by turning everyday shopping into a powerful tool for savings, enhancing the quality of life for our users. These savings then essentially build a path towards homeownership!
We are in the process of raising pre-seed (SEIS/EIS Eligible) to facilitate achieving these milestones.
Back in March 2023, I received an unexpected notice from my landlord, urging me to find a new place by June, 2023 due to the strain of the cost of living crisis. I went for a property viewing hosted by one of the oldest property management firms in Edinburgh.
To my dismay, the lady conducting the viewing decided, based on my appearance, I couldn’t afford the place. This judgement hit hard, especially considering that I had been living in the UK for about four years at the time and have always paid my rent on time, even during the tough times of the COVID-19 pandemic.
It became clear that a system had to be established to track rental history and make renting rewarding which paved the way for Renti Rewards!
Founder & CEO
Founder & CEO
Benley Dcruz is the founder and CEO of CAIRT (trading as Renti Rewards). Prior to founding CAIRT he worked on his start-up-Reducto which focused on solving the problem of surplus food at supermarkets in the UK.
In 2015, at the age of 16, he discovered his passion for entrepreneurship when he got the rare opportunity of being part of the Inter-school Business Challenge held by Heriot-Watt University (Dubai Campus). In 2021, he was awarded the degree of Master of Science in International Business Management with Distinction by the same Heriot-Watt University (Edinburgh Campus) where CAIRT is currently incubated.
Over the years he has worked at different start-ups before venturing out on his own. His first job was for GROON-Groceries online a Dubai based start-up where he helped in getting early grocers onboard the platform. He worked as a Marketing specialist for Better Nutritional science based in Edinburgh and helped them land a deal with StudentBeans. And prior to starting Reducto he was helping Edinburgh based IntelliDigest Ltd with their marketing efforts. His passion, willingness to learn combined with strong resilience and the ability to take calculated risks makes him unique in the entrepreneurial world.
