Seeking investment

Swipii is the cashback app bringing shoppers the easiest way to save money when they support local businesses. We provide local businesses with a simple and automated marketing tool that allows them to put their marketing on autopilot to earn extra revenue.


To local shoppers, Swipii is the only cashback app that connects them and local businesses. That’s because only Swipii brings a completely seamless experience, so that shoppers can save money every time they spend locally.


To local businesses, Swipii is the one marketing tool that requires no staff involvement and is entirely pay-on-results. That’s because only Swipii brings the opportunity to put their marketing on autopilot, so that businesses can watch their revenue grow each month.

For both shoppers and business owners alike, Swipii promises to be the solution that is x10 easier to use and x10 the value.

Swipii was founded in 2014 by friends Louis Schena and Chitresh Sharma, who met while studying at Glasgow’s Strathclyde University. They developed a loyalty product that enabled small businesses to compete with larger high street competitors, through technology.

Swipii has evolved since its early days, and with Schena at the helm as CEO, Swipii is now a powerful cashback app. The app continues to support local businesses, connecting them with their local consumers. Swipii also ensure the whole community wins, rewarding consumers with cashback for shopping locally.

Louis Schena (Founder & CEO)

Founded Swipii whilst completing an MSc in International Marketing at the University of Strathclyde in 2014 on the back of his dissertation “An international comparison of factors influencing the behaviours of online group-buying during the 2008 recession and years to come.”

Louis was COO of Swipii until Chitresh’s departure from the company last year and stepped up into the CEO role in August. Louis is French/American with an international outlook. (​https://www.linkedin.com/in/louisschena/​).

Why I started Swipii: ​“90% of all global purchases still happen offline and yet technology mostly serves the online space. Past technologies were never able to enhance the in-store experience seamlessly enough to get traction. Especially in a way to serve the fragmented market of SMEs, which represent 99% of most countries’ economies. Today it exists, Swipii has it and is first in line to deliver it to the world!”


Dave Senior (Director of Operations): ​

Joined the Company in May 2019 from Skyscanner, where he was Senior Operations Manager for 6 years. Prior to Skyscanner, Dave had more than 11 years’ experience in software development and project management with Agilent Technologies and Standard Life (​https://www.linkedin.com/in/dave-senior-b538592/​)

Why I joined Swipii – ​”The single reason I joined Swipii was its growth potential and how I believed the experience I had gained across my career could help achieve the team deliver on its ambitions. It also has a simple value proposition complimented by cutting edge card linking technology that when combined present an elegant solution to a still unsolved problem. The combination of these aspects, along with the experience of its team, makes Swipii a very exciting place to be.”


Neil Ross (Senior Engineering Manager):

His role at Swipii is to help grow and develop the individuals in the product development team and to support them in building systems that will scale as the company scales. He joined the company in April 2020 from Skyscanner, where he was a Senior Engineering Manager for 7.5 years. Prior to Skyscanner, Neil had over 20 years of experience working in other companies including two other successful startups as well as already established multinational companies such as BT. (​https://www.linkedin.com/in/neil-ross-30742911/​)

Why I joined Swipii – ​“Prior to Swipii I had worked for three other successful Scottish based startups – and I was keen on using my experience to help another on its journey. I was drawn to Swipii’s product and the fact that there was a clear two sided flywheel aimed at helping both consumers like me and small businesses. I was impressed with the team and their vision and very much wanted to work with them. This is why I decided to join Swipii.”


Joe Afif (Product Manager)​:

Joined the company in December 2019 after a stint of consulting with two early-stage startups to help them develop a product-market fit and achieve commercialisation. Prior to this, Joe ran his own technology startup company for 4 years which gave him extensive experience across product, marketing, finance and operations (​https://www.linkedin.com/in/joeafif​/​)

Why I joined Swipii – ​“I chose to join Swipii because I wanted to be part of a company which could truly scale globally. Swipii’s market is massive, and the value to consumers and businesses is obvious. I knew that there was a great team in place, with a good balance of skill sets and with a sense of action and urge to grow. I’m excited about being part of a company at such a pivotal point in its journey, where it’s on the cusp of becoming an everyday app which your everyday office worker and small business can’t imagine ​not ​having!”

Mark Logan (Non-Executive Director):

Joined the Board of Directors of Swipii in October 2018. Mark has over 25 years’ experience with highly successful startups and tier-1 internet tech companies. Mark was previously COO of Skyscanner, joining in 2012 and leading the business to a £1.5 billion exit in 2016. Prior to Skyscanner, Mark held senior/director engineering roles with BT, Cisco and Sumerian. Mark currently holds NXD positions with a number of other companies including Care Sourcer and TravelNest (​https://www.linkedin.com/in/mark-logan-b945806/​)


  • Funding Stage Post-seed
  • Trading for 1-5 years
  • Employees 11-50
  • Sector Personal Finance
  • Valuation N/A

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